Our Watch Buyer's Guide
9 March 2017

Our Watch Buyer's Guide

Ask any watch lover and they'll tell you watches do much more than tell the time. They are a conversation starter, a fashion accessory, and usually acknowledge a significant milestone such as a birthday, anniversary, or career progression. With this in mind, don't obsess too much over minor price differences when looking at watches in your price range. Price differences will soon be irrelevant if you focus on how often the watch will be worn (5-7 days a week?) and how the watch makes you feel (Fantastic is the word you want to use!). Because of the value you get from your watch, you won't remember the price a few years down the track, so consider spending a little bit extra to step up in quality.

If you're looking at watches for yourself or as a gift, we've outlined some of the main things you should be looking for.

Construction inside and out

Both Switzerland and Japan are known for making high quality watch movements and either Swiss or Japanese movement watches keep time accurately. Brands such as Seiko, Pulsar, and Lorus typically use Japanese quartz movements and are all very reliable and produce a range of men's and women's designs.

Besides the face and internal parts, ensure your watch is made of solid metal. Steel watches should be made from grade 316L stainless steel pretty much most of the time. Make sure you check that the watch case and links are also solid pieces of metal by inspecting the side to see if each link looks like one solid piece. Why is this important? Inferior, hollow or folded steel dents easily and you don't want to find out the hard way.


If you knock your wrist on a desk corner or door, you want to know what is protecting your watch face and how best to keep it in top condition. The cover that protects the dial is known as the crystal and knowing the differences between each type saves a lot of angst.

There are three main types of crystal you need to know about. Acrylic crystal is an inexpensive plastic that does not prevent scratches, but allows scratches to be buffed out. Seven times harder than acrylic crystal, mineral crystal is glass and aids in resisting scratches. Three times harder than mineral crystal, sapphire crystal is shatterproof and scratch resistant. Obviously look for mineral or sapphire crystal to keep your watch on your wrist and not at a jeweller for cosmetic repairs.

Whether you're in the boardroom or on the dancefloor you want your watch to stay on your wrist. Having confidence that your watch won't easily come off makes a huge difference to how often you wear and appreciate it. Ensure the buckle is strong and secure if it is a leather strap. For metal bracelets, make sure your watch has a double or triple locking clasp. A double locking clasp has a top piece that folds onto the bottom piece and locks by clicking each part down on each other. The second lock is the metal flap that locks over the first piece to keep it in place.

Function and Fashion

Don't be fooled by watches with over the top dials and colours that don't even work properly. When you buy a watch, know why there are other dials on the face, and more importantly, how to use them. The best watches designers combine function and fashion when designing watches. Fashion watches might look nice, but can actually have operating flaws that ruin the enjoyment of wearing your watch.  

We've assembled a great range of styles to suit every wrist and every budget. Our guarantees and preferred delivery methods ensure you're able to enjoy your watch within a few days of ordering.