Our Watch Buyer's Guide
9 March 2017

A Watch For Every Occasion

Watches do more than tell the time, they communicate the wearer's style and personality. Women's watches can complement jewellery and fashion choices and because men are limited to the accessories they can wear, a watch is a great piece that can add a touch of sophistication.

Watches can be worn for all kinds of occasions and wearing the right watch at the right time is important. Here are some of our watch suggestions based on where and when you'll be wearing a watch.


Perfect for the office, weddings and special events a dress watch is minimalist and although stylish, is very discreet. It has a classic modern look with clean lines. Usually found in a slim case so as not to get in the way of sleeve cuffs, a dress watch is all about adding a touch of elegance to complement your outfit.

Seiko Men's Stainless Steel Dress Watch SGEH53P


The Seiko Men's Stainless
Steel Dress Watch SGEH53P

Pulsar Ladies' Dress Watch PM2180X


Pulsar Ladies'
Dress Watch PM2180X


Perfect for the gym, hiking, and a plethora of outdoor activities, a sport watch can be worn whilst getting your heart rate up or wear casually on the weekends. A sport watch should be constructed to withstand rugged environments and be water resistant for water sports. These watches will get dropped, banged, knocked, and wet during use, so make sure your watch can handle situations where it's going to be used. These watches suit outdoor activities and often have an activity timing and tracking function so wearers can measure their training and achievements.


Seiko Prospex Men's
Divers Watch SRP777K

Seiko Ladies' Le Grand Sport Watch SUT270P


Seiko Ladies'
Le Grand Sport Watch SUT270P


Tech savvy digital natives are investing in smart watches that can be worn 7 days a week. Smart watches give users notifications on the run, and can often incorporate activity trackers depending on the apps used. Of course these watches are more suited to gentler outdoor activities where the risk of breaking them is lower. Besides providing the wearer with all sorts of notifications, they can also control your music and let you update your social media status on the go. 



Fossil Q Wander Touchscreen
Smart watch stainless steel FWT2111



Fossil Q Wander Touchscreen
Smart watch rose gold tone FTW2112

Fashion Watches

If you're looking for a watch to best suit a casual Friday in the office and a weekend event, smart casual watches have fashion, rather than performance as their main offer. That isn't to say fashion watches don't perform – they do, but usually don't provide the 'extras' that the other types of watches listed here do.

Smart casual watches follow the latest trends, are available in a range of colours, and have a variety of band styles and designs to choose from. Smart casual watches are perfect for complementing your outfit and there's one for whatever you're wearing and wherever you're going.

Skagen Men's Stainless Steel Watch SKW6281


Skagen Cushion Men's
Steel Watch SKW6281

Fossil 'Georgia' Ladies' Fashion Watch ES3077


Fossil 'Georgia' Ladies'
Fashion Watch ES3077

Traveller Watches

Frequent travellers will benefit from a watch that can identify the exact time in any time zone, include a perpetual calendar, offer dual times for time zone hopping and a daylight savings time function. The Seiko 'Astron' GPS Men's Watch, part of the Seiko Astron range, is the world's first GPS solar watch. If your flying into a new time zone, it automatically corrects the time to atomic clock precision. Its battery will never have to be changed, while its perpetual calendar is current to the year 2100.

Seiko 'Astron' Men's GPS Watch SSE055J


Seiko 'Astron' GPS Men's Watch SSE055J